Here is Windows logo, which we think they still have not got it right. It brings Skype to the Microsoft family by matching the type. This move along with changing the Skype font to the same as Microsoft, ties Skype division to Microsoft product line and looks more cohesive with their other products and services, like Windows. The blue cloud is still there, they have just eliminated or put the word mark outside the cloud. We believe Microsoft went in the right direction with the new logo design, or more accurately this was more of elimination of design rather than a new design. Most probably, they felt comfortable with that service and fear change is on the way when they see a logo change for example.
See attached logo below.Īs always, when a change is introduced to an existing things that people are used to and like, there would be a percentage of people that will be unhappy about it, complain warn to resist the product or service, forgetting that the reason that they liked and used that product or service had nothing to do with the logo to begin with. Skype original logo was a word mark written in and knocked out of blue cloud graphic and widely recognized and liked. Skype was acquired by Microsoft in 2011 and was incorporated as a division of Microsoft.
Skype Is an Instant messaging service software that provides online text messaging, video chat services.
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